ROOTS Campaign
— 2020

The ROOT 2020 Spring Campaign is an Instagram campaign designed for Rag & Bone’s 2020 Spring Ready-to-Wear Runway Collection. This campaign is created to bring Rag and Bone back to the runway world without succumbing to runway’s norms and standards. The ROOTS Campaign aims to follow founder and CEO Marcus Wainwright’s 2020 mission: to bring the campaign back to the ground-up approach, reiterating the brand’s message of quality and authenticity. This social media campaign will be paired with the current 2020 photographic campaign “In Transit” captured by Stephen Shore.

My Role —
Creative Director

Credit —
Photographs by Stephen Shore
Models and Creative Direction by Rag & Bone